Augmented Reality Market Size, Share, Sales, Analysis, Forecast By Component (Hardware, Software, and Services), By Device Type (Head-mounted Displays, Head-up Displays (HUD), and Smart Glass), By End-use Industry (Aerospace & Defense, Healthcare, Energy & Utility, Consumer Electronics, Automotive, Retail, and Others), By Geography, Industry Competition & Player Profiles, 2023 – 2032

Report code : IS483, Status : Published, Published on: Aug, 2020, Pages : 235 Pages, Format : PDF/PPT/Excel

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Description

The Global Augmented Reality Market was valued at US$ 9.8 billion in 2019 and is estimated to grow at a CAGR of 22% through 2030.

Rising penetration of smartphones, proliferation of smartphone based augmented reality solutions, and increased adoption across commercial and industrial applications are the key forces driving the growth of the global augmented reality market. Augmented reality has emerged as a convenience tool which superimposes graphic content over real time environment.

The digital augmentation is overlaid on the surroundings of user to create an immersive experience in real time. Proliferation of augmented reality applications across e-commerce platforms for virtual trial room has witnessed widespread adoption.

Adoption of augmented reality across industrial applications such as condition monitoring or asset health monitoring is anticipated to gain traction in coming years with advancement in technology. Additionally, healthcare professionals are adopting the augmented reality platforms for examining and understanding medical conditions by closely examining the virtual outline.

The automotive cluster and infotainment producers are focusing on development of advanced augmented reality products, which is contributing towards the growth of augmented reality market. Expanding application arena for augmented reality solutions is expected to offer prominent opportunity to technology developers during the forecast period.

Asia Pacific contributed the largest share to the global augmented reality market in 2019 owing to increased demand for augmented reality enabled smartphones across the emerging countries. Increased investment in automotive electronics development and proliferation of augmented reality solutions across automobiles is anticipated to drive the growth of Asia Pacific augmented reality market during the forecast period.

North America contributed a prominent share to the global market owing to deployment of augmented reality solutions across industrial and consumer applications. Adoption of augmented reality powered digital advertising media is expected to contribute towards the growth of North America augmented reality market during forecast period.

Augmented Reality Market Share Analysis, by Geography (2022)

The report titled “Augmented Reality Market - Global Market Share, Trends, Analysis and Forecasts, 2023-2032” wherein 2021 is historic period, 2022 is the base year, and 2023 to 2032 is forecast period. Additionally, the study takes into consideration the competitive landscape, wherein the report would provide company overview and market outlook for leading players in the global augmented reality market.

Furthermore, the report would reflect the key developments, global & regional sales network, business strategies, research & development activities, employee strength, and key executive, for all the major players operating in the market.

The global augmented reality market is segmented based on component, device type, end use industry, and geography. Based on component, the global augmented reality market is segmented into hardware, software, and services. The hardware components are further sub-segmented into display & projectors, cameras, sensors, and others. Based on device type, the global augmented reality market is segmented into head-mounted displays, head-up Displays (HUD), and smart glass. Based on end use industry, the global augmented reality market is segmented into aerospace & defense, healthcare, energy & utility, consumer electronics, automotive, retail, and others. Based on geography, the global augmented reality market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

The research provides in-depth analysis of prominent players holding majority share of the global market with a focus on all operating business segment and would identify the segment of the company focusing on augmented reality. Further, market share of prominent companies in the global augmented reality market would also be estimated. the study takes into consideration the key competitive information such as business strategy, product portfolio, key development, swot analysis, and research and development focus of all the augmented reality companies.

The global augmented reality market study would take into consideration the participants engaged throughout the ecosystem of the market, along with their contribution. Product portfolio would focus on all the products under the augmented reality business segment of the company.

Similarly, the recent development section would focus on the latest developments of company such as strategic alliances and partnerships, merger and acquisition, new product launched and geographic expansion in the global augmented reality market.

Major players active in the global augmented reality market include Apple Inc., blippar, Continental AG, DAQRI, Epson, Google LLC, Intel Corporation, Lenovo, Magic Leap, Inc., MAXST Co., Ltd., Microsoft, PTC, Samsung, Spark AR, Upskill, Vuzix, Wikitude GmbH, and Zugara.

Segmentation:

By Component:

Hardware
Software
Services

By Device Type:

Head-mounted Displays
Head-up Displays (HUD)
Smart Glass

By End-use Industry:

By Geography:

North America
- United States
- Canada
- Rest of North America
Europe
- Germany
- United Kingdom
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- India
- China
- Australia
- South Korea
- Rest of Asia Pacific
Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
South America
- Brazil
- Rest of South America

Table Of Content

Introduction
- Research Objectives
- Report Assumptions
- Research Methodology
- Abbreviations
Preface
- Market Definition
- Report Scope and Market Segmentation
- Research Highlights
Market Synopsis: Global Augmented Reality Market
Global Augmented Reality Market Qualitative Analysis
- Ecosystem Analysis
  - Role of participants
  - Integration scenario
- Trends
  - Market trends
  - Technology Trends
- PESTLE Analysis (For 5 prominent countries)
- Market Influencers
  - Driving Forces
  - Hindering Forces
  - Opportunities
- Technology evolution
Global Augmented Reality Market Analysis and Forecast, by Component
- Overview and definitions
- Key segment analysis
- Global Augmented Reality Market Estimates (US$ Mn), by Component, 2019 – 2032
  - Hardware
    - Sensors
    - Display
    - Cameras
  - Software

Global Augmented Reality Market Analysis and Forecast, by Device Type
- Overview and definitions
- Key segment analysis
- Global Augmented Reality Market Estimates (US$ Mn), by Device Type, 2019 – 2032
  - Head Mounted Display (HMD)
  - Head up Display (HUD)
  - Smart glasses

Global Augmented Reality Market Analysis and Forecast, by End Use Industry
- Overview and definitions
- Key segment analysis
- Global Augmented Reality Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
  - Aerospace & defense
  - Healthcare
  - Automotive
  - Retail
  - Gaming
  - Others

Global Augmented Reality Market Analysis and Forecast, by Region
- Overview and definitions
- Key segment analysis
- Global Augmented Reality Market Estimates (US$ Mn), by Region, 2019 – 2032
  - North America
  - Europe
  - Asia Pacific
  - Middle East & Africa
  - South America

North America Augmented Reality Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- North America Augmented Reality Market Estimates (US$ Mn), by Component, 2019 – 2032
  - Hardware
    - Sensors
    - Display
    - Cameras
  - Software
- North America Augmented Reality Market Estimates (US$ Mn), by Device Type, 2019 – 2032
  - Head Mounted Display (HMD)
  - Head up Display (HUD)
  - Smart glasses
- North America Augmented Reality Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
  - Aerospace & defense
  - Healthcare
  - Automotive
  - Retail
  - Gaming
  - Others
- North America Augmented Reality Market Estimates (US$ Mn), Country, 2019 – 2032
  - The U.S.
  - Canada
  - Rest of North America

Europe Augmented Reality Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Europe Augmented Reality Market Estimates (US$ Mn), by Component, 2019 – 2032
  - Hardware
    - Sensors
    - Display
    - Cameras
  - Software
- Europe Augmented Reality Market Estimates (US$ Mn), by Device Type, 2019 – 2032
  - Head Mounted Display (HMD)
  - Head up Display (HUD)
  - Smart glasses
- Europe Augmented Reality Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
  - Aerospace & defense
  - Healthcare
  - Automotive
  - Retail
  - Gaming
  - Others
- Europe Augmented Reality Market Estimates (US$ Mn), Country, 2019 – 2032
  - Germany
  - United Kingdom
  - Belgium
  - Spain
  - Rest of Europe

Asia Pacific Augmented Reality Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Asia Pacific Augmented Reality Market Estimates (US$ Mn), by Component, 2019 – 2032
  - Hardware
    - Sensors
    - Display
    - Cameras
  - Software
- Asia Pacific Augmented Reality Market Estimates (US$ Mn), by Device Type, 2019 – 2032
  - Head Mounted Display (HMD)
  - Head up Display (HUD)
  - Smart glasses
- Asia PAcific Augmented Reality Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
  - Aerospace & defense
  - Healthcare
  - Automotive
  - Retail
  - Gaming
  - Others
- Asia Pacific Augmented Reality Market Estimates (US$ Mn), Country, 2019 – 2032
  - Japan
  - India
  - China
  - Australia
  - Rest of Asia Pacific

Middle East & Africa Augmented Reality Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Middle East & Africa Augmented Reality Market Estimates (US$ Mn), by Component, 2019 – 2032
  - Hardware
    - Sensors
    - Display
    - Cameras
  - Software
- Middle East & Africa Augmented Reality Market Estimates (US$ Mn), by Device Type, 2019 – 2032
  - Head Mounted Display (HMD)
  - Head up Display (HUD)
  - Smart glasses
- Middle East & Africa Augmented Reality Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
  - Aerospace & defense
  - Healthcare
  - Automotive
  - Retail
  - Gaming
  - Others
- Middle East & Africa Augmented Reality Market Estimates (US$ Mn), Country, 2019 – 2032
  - Saudi Arabia
  - UAE
  - Rest of Middle East

South America Augmented Reality Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- South America Augmented Reality Market Estimates (US$ Mn), by Component, 2019 – 2032
  - Hardware
    - Sensors
    - Display
    - Cameras
  - Software
- South America Augmented Reality Market Estimates (US$ Mn), by Device Type, 2019 – 2032
  - Head Mounted Display (HMD)
  - Head up Display (HUD)
  - Smart glasses
- South America Augmented Reality Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
  - Aerospace & defense
  - Healthcare
  - Automotive
  - Retail
  - Gaming
  - Others
- South America Augmented Reality Market Estimates (US$ Mn), Country, 2019 – 2032
  - Brazil
  - Rest of South America

Competition Analysis – Augmented Reality Market
- Market Composition
- Market Share Analysis (%), by Supplier (2022)
- Company Profiles
  - Apple Inc.
    - Business overview
    - Management
    - Geographic presence
    - Product portfolio
    - Financial facts
    - Channel partners
    - Relevant news and strategic view
  - blippar
  - Continental AG
  - DAQRI
  - Epson
  - Google LLC
  - Intel Corporation
  - Lenovo
  - Magic Leap, Inc.
  - MAXST Co., Ltd.
  - Microsoft Corporation
  - PTC
  - Samsung
  - Spark AR
  - Upskill
  - Vuzix
  - Wikitude GmbH
  - Zugara
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Frequently asked questions about this report

Which region is contributing significantly to the global Augmented Reality Market?

Asia Pacific is the principal contributor to the global Augmented Reality market.

What are the end-use segments in the Augmented Reality market?

The end-use segments in Augmented Reality market are Aerospace & Defense, Healthcare, Energy & Utility, Consumer Electronics, Automotive, Retail and Others.

Which prime Augmented Reality players are profiled in this analysis?

Key Augmented Reality market players are Apple Inc., blippar, Continental AG, DAQRI, Epson, Google LLC, Intel Corporation, Lenovo, Magic Leap, Inc., MAXST Co., Ltd., Microsoft, PTC, Samsung, Spark AR, Upskill, Vuzix, Wikitude GmbH, and Zugara.

How can I get a sample report for the Augmented Reality market?

The sample report for the Augmented Reality Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.