Energy Drinks Market Size, Share, Sales, Analysis, Forecast, Industry Competition & Player Profiles 2023 - 2032
Energy drinks are beverages that contain high concentrations of stimulants, mainly caffeine, and others including taurine, ginseng, guarana, and others. It is consumed mainly because it enhances physical performance along with an increased mental alertness. Energy drinks may or may not be carbonated. These types of drinks differ from sports drinks, the latter of which are primarily used to replace the combination of electrolytes and water, taken during or after physical activity. In addition, the energy drinks are differentiated from beverages like tea and coffee, on the grounds that those are brewed, and contain lesser ingredients, and may also be decaffeinated.
Energy Drinks Market Drivers:
Manufacturers of energy drinks claim that their products help enhance energy levels of the consumer. One of the key factors responsible for the growth in the popularity of energy drinks is that they provide an instant boost of energy alongside mental and physical stimulation. Furthermore, taurine, a major component of these drinks, is essential for cardiovascular function and skeletal muscle development.
These factors act as the substantial drivers of the global energy drinks market. Moreover, increase in health consciousness along with change in consumer lifestyle and rise in awareness toward health wellness products are anticipated to positively impact the market growth in the near future. Additionally, the growth of the global energy drinks market industry is driven by rise in popularity of these drinks amongst teenagers. Due to a wide range of flavour combinations available, in attractive colors and packaging’s, this market is receiving a major boost. On the contrary, the change in consumer preference toward consumption of beverages, and the leading of healthy lifestyles today, is expected to create lucrative opportunities for market expansion during the forecast period.
The segments that lead the Energy Drinks Market:
The nonalcoholic market led the type segment of the energy drinks market, and holds the highest share in the energy drinks market, owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance. In addition, presence of caffeine in nonalcoholic energy drinks provides the user with a rise in general alertness, an improved memory function, and gives the feeling of elevated mood. This segment captured the maximum share of in the forecast period.
Furthermore, this market segment is anticipated to grow at a significant rate during the forecast period. This is owing to the fact that over the past few years, the nonalcoholic energy drinks segment has been transformed from being a niche product category that is available to only a very narrow market segment, to being one of the most rapidly growing product categories in the global energy drinks market. The rise in popularity amongst the next generation of teenagers, and an increase in health consciousness are anticipated to foster the growth of the nonalcoholic energy drinks segment during the forecast period.
North America dominated the global energy drinks market. However, Asia-Pacific is anticipated to grow at the fastest pace throughout the forecast period, on account of the increase in disposable incomes and change in demographics. Asia-Pacific along with North America contributed almost 55% in the global energy drinks market share. The energy drinks market in the region of North America, is primarily driven by an increase in the health concerns and the general rise in awareness regarding the benefits of consuming energy drinks.
Ease of availability of the energy drinks across diversified platforms, ranging from modern trade and online sales channels, to the traditional restaurants and cafes, has resulted in the regional expansion of this market. In addition to this, a rise in the penetration of retail sales of these energy drinks, which come in various different packaging types, bottles, cans, etc, has augmented the growth of the energy drinks market.
Key players of the Energy Drinks Market include Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.
The Energy Drinks Market is segmented as:
By Type
- Alcoholic
- Nonalcoholic
By End User
- Kids
- Adults
- Teenagers
By Region
- North America
- United States
- Canada
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- Rest of APAC
- South America
- Brazil
- Rest of South America
- Middle East & Africa
- UAE
- South Africa
- Saudi Arabia
- Rest of MEA
- Introduction
- Research Objectives
- Report Assumptions
- Research Methodology
- Abbreviations
- Preface
- Market Definition
- Report Scope and Market Segmentation
- Research Highlights
- Market Synopsis: Global Energy Drinks Market
- Global Energy Drinks Market Qualitative Analysis
- Trends
- Market trends
- Technology Trends
- PESTLE Analysis (For 3 prominent countries)
- Market Influencers
- Driving Forces
- Hindering Forces
- Opportunities
- COVID-19 impact
- Trends
- Global Energy Drinks Market Analysis and Forecast, by Product Type
- Overview and definitions
- Key segment analysis
- Global Energy Drinks Market Estimates (US$ Mn), by Product Type, 2019 – 2032
- Alcoholic
- Non-alcoholic
- Global Energy Drinks Market Analysis and Forecast, by Concentration
- Overview and definitions
- Key segment analysis
- Global Energy Drinks Market Estimates (US$ Mn), by Concentration, 2019 – 2032
- Drinks
- Shots
- Mixers
- Global Energy Drinks Market Analysis and Forecast, by Target Customer
- Overview and definitions
- Key segment analysis
- Global Energy Drinks Market Estimates (US$ Mn), by Target Customer, 2019 – 2032
- Teenagers
- Adults
- Geriatric population
- Global Energy Drinks Market Analysis and Forecast, by Sales Channel
- Overview and definitions
- Key segment analysis
- Global Energy Drinks Market Estimates (US$ Mn), by Sales Channel, 2019 – 2032
- General Trade
- Modern Trade
- Specialty Stores
- Online
- Global Energy Drinks Market Analysis and Forecast, by Region
- Overview and definitions
- Key segment analysis
- Global Energy Drinks Market Estimates (US$ Mn), by Region, 2019 – 2032
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
- North America Energy Drinks Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- North America Energy Drinks Market Estimates (US$ Mn), by Product Type, 2019 – 2032
- Alcoholic
- Non-alcoholic
- North America Energy Drinks Market Estimates (US$ Mn), by Concentration, 2019 – 2032
- Drinks
- Shots
- Mixers
- North America Energy Drinks Market Estimates (US$ Mn), by Target Customer, 2019 – 2032
- Teenagers
- Adults
- Geriatric population
- North America Energy Drinks Market Estimates (US$ Mn), by Sales Channel, 2019 – 2032
- General Trade
- Modern Trade
- Specialty Stores
- Online
- North America Energy Drinks Market Estimates (US$ Mn), Country, 2019 – 2032
- The U.S.
- Canada
- Rest of North America
- Europe Energy Drinks Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Europe Energy Drinks Market Estimates (US$ Mn), by Product Type, 2019 – 2032
- Alcoholic
- Non-alcoholic
- Europe Energy Drinks Market Estimates (US$ Mn), by Concentration, 2019 – 2032
- Drinks
- Shots
- Mixers
- Europe Energy Drinks Market Estimates (US$ Mn), by Target Customer, 2019 – 2032
- Teenagers
- Adults
- Geriatric population
- Europe Energy Drinks Market Estimates (US$ Mn), by Sales Channel, 2019 – 2032
- General Trade
- Modern Trade
- Specialty Stores
- Online
- Europe Energy Drinks Market Estimates (US$ Mn), Country, 2019 – 2032
- Germany
- United Kingdom
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific Energy Drinks Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Asia Pacific Energy Drinks Market Estimates (US$ Mn), by Product Type, 2019 – 2032
- Alcoholic
- Non-alcoholic
- Asia Pacific Energy Drinks Market Estimates (US$ Mn), by Concentration, 2019 – 2032
- Drinks
- Shots
- Mixers
- Asia Pacific Energy Drinks Market Estimates (US$ Mn), by Target Customer, 2019 – 2032
- Teenagers
- Adults
- Geriatric population
- Asia Pacific Energy Drinks Market Estimates (US$ Mn), by Sales Channel, 2019 – 2032
- General Trade
- Modern Trade
- Specialty Stores
- Online
- Asia Pacific Energy Drinks Market Estimates (US$ Mn), Country, 2019 – 2032
- Japan
- India
- China
- Australia
- Rest of Asia Pacific
- Middle East & Africa Energy Drinks Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Middle East & Africa Energy Drinks Market Estimates (US$ Mn), by Product Type, 2019 – 2032
- Alcoholic
- Non-alcoholic
- Middle East & Africa Energy Drinks Market Estimates (US$ Mn), by Concentration, 2019 – 2032
- Drinks
- Shots
- Mixers
- Middle East & Africa Energy Drinks Market Estimates (US$ Mn), by Target Customer, 2019 – 2032
- Teenagers
- Adults
- Geriatric population
- Middle East & Africa Energy Drinks Market Estimates (US$ Mn), by Sales Channel, 2019 – 2032
- General Trade
- Modern Trade
- Specialty Stores
- Online
- Middle East & Africa Energy Drinks Market Estimates (US$ Mn), Country, 2019 – 2032
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East
- South America Energy Drinks Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- South America Energy Drinks Market Estimates (US$ Mn), by Product Type, 2019 – 2032
- Alcoholic
- Non-alcoholic
- South America Energy Drinks Market Estimates (US$ Mn), by Concentration, 2019 – 2032
- Drinks
- Shots
- Mixers
- South America Energy Drinks Market Estimates (US$ Mn), by Target Customer, 2019 – 2032
- Teenagers
- Adults
- Geriatric population
- South America Energy Drinks Market Estimates (US$ Mn), by Sales Channel, 2019 – 2032
- General Trade
- Modern Trade
- Specialty Stores
- Online
- South America Energy Drinks Market Estimates (US$ Mn), Country, 2019 – 2032
- Brazil
- Rest of South America
- Competition Analysis – Energy Drinks Market
- Market Composition
- Market Share Analysis (%), by Supplier (2022)
- Company Profiles
- Red Bull
- Business overview
- Geographic presence
- Product portfolio
- Financial facts
- Relevant news and strategic view
- Monster Beverage Corporation
- Rockstar, Inc.
- The Coca Cola Company
- PepsiCo
- Arizona Beverage Company
- National Beverage Corp.
- Pepper Snapple Group
- Living Essentials
- Cloud 9
- Red Bull
- Conclusion & Recommendations
Frequently asked questions about this report
What is the base year considered in the energy drinks market report?
The base year considered in energy drinks market report is 2021.
Who are the key players in energy drinks market?
Some key players operating in the energy drinks market include Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.
What are the factors driving the energy drinks market?
Increase in health consciousness along with change in consumer lifestyle and rise in awareness toward health wellness products are anticipated to positively impact the market growth in the near future.
Which segment accounted for the largest energy drinks market share?
The nonalcoholic market led the type segment of the energy drinks market, and holds the highest share in the energy drinks market, owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance.