Oral Care Market - Global Market Share, Trends, Analysis and Forecasts, 2023-2032

The global oral care market size was estimated to be US$ 34.53 Billion in 2022 and is expected to reach US$ 64.76 Billion by 2032 at a CAGR of 6.5%.

The report titled 'Global Oral Care Market - Growth, Share, Opportunities, and Competitive Analysis, 2023-2032' offers strategic visions into the global oral care market along with the market size (Revenue US$ Bn) and estimates for the duration 2023 to 2032. The said research study covers in-depth analysis of multiple market segments based on products, distribution channel, and study across different topographies. The report is also inclusive of competitive profiling of the leading oral care product manufacturers, and latest developments.

Oral hygiene is the process and practice of keeping one's mouth free and clean of disease and other problems for instance bad breath and other gum and teeth issues by consistent brushing and cleaning between the teeth. It is vital that oral hygiene be carried out on a daily basis to enable stoppage of dental disease. The most common types of dental disease are gum diseases including gingivitis, and periodontitis, tooth decay (cavities, dental caries). The market for oral care is expected to show sustainable growth due to its benefits and increasing awareness among consumers.

Hygiene is considered as a significant factor aiming for proper maintenance of oral health. Several big players are undertaking initiatives in order to enhance the awareness levels among people by conducting various awareness programs. For instance, in 2014 World Oral Health Day, Johnson & Johnson initiated awareness programs through its Listerine brand with an aim to maintain proper oral care.

Convenience of different types of innovative oral care products in the market has donated towards huge growth of oral care market. For instance, introduction of electric and battery-powered toothbrushes has enhanced the ease of maintaining oral hygiene. Procter & Gamble launched a wide range of powered toothbrushes, for instance, Oral-B PRO 1000 Power Rechargeable Electric Toothbrush and Oral-B Deep Sweep 5000 SmartSeries with Bluetooth Electric Rechargeable Power Toothbrush. Geriatric population is playing a significant role towards the growth of oral care market.

Geriatric population is at risk of developing different oral diseases. According to American Dental Association (ADA), nearly 50% of people with 75 years of age or above have dental caries affecting at least one tooth. High occurrence and issues of dental caries is also meaningfully driving the growth of the market. 91% of U.S. population over 20 years of age had dental caries at some point of time in their lives, according to Centers for Disease Control and Prevention (CDC). Among them, 27% of people were untreated. Following factors result in increasing need for medicated oral care products, and this is anticipated to drive the market growth.

The global oral care market is segmented on the basis of products, distribution channel and geography. Based on the products, the market is segmented into toothpastes (pastes, gels, powders and polishes), toothbrushes and accessories (toothbrushes Manual Toothbrushes, Electric Toothbrushes and Battery-Powered Toothbrushes, replacement toothbrushes heads), mouthwashes/rinses (medicated mouthwashes and non-medicated mouthwashes), denture products (fixatives and other denture products) and dental accessories (breath fresheners, dental flosses, dental water jets and cosmetic dental whitening products) and dental prosthesis cleaning solutions. Distribution channel is segmented into retail pharmacies, consumer stores, dental dispensaries and online distribution.

Among the products, toothpaste segment accounted for the largest market share in 2016 because of the huge adoption of the same to maintain healthy oral hygiene, for post-surgical procedures and avoid dental diseases. Among the various distribution channel, consumer stores occupied the largest market in 2018. By geography, the market is fragmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America comprises U.S., Canada and Mexico whereas Europe would primarily cover Germany, France, UK, Italy and Rest of Europe. The key countries included under Asia Pacific are China, Japan, India, Australia, and Rest of Asia Pacific. In Latin America, Brazil, Argentina, and Rest of Latin America are the key segments whereas in Middle East & Africa, South Africa and Rest of MEA are the key segments covered in the report. Amongst the aforementioned regional segments in the global oral care market, Europe holds the largest market share. After Europe, Asia Pacific occupies the major share. Moreover, Asia Pacific is also the fastest growing market in the oral care.

Some of the key players operating in the oral care market with more significant product development include and are not limited to Procter & Gamble Company; Johnson & Johnson Consumer Inc.; Colgate-Palmolive; GlaxoSmithKline; Church & Dwight Co. Inc.; Dr. Fresh, LLC; Dentaid; Lion Corporation; Sunstar Suisse S.A., Unilever plc, Glaxosmithkline plc, Henkel KgaA, Jordan AS among others.

Global Oral Care Market Segmentation:

By Products

• Toothpastes (pastes, Gels, Powders And Polishes),
• Toothbrushes And Accessories
  • Toothbrushes Manual Toothbrushes
  • Electric Toothbrushes And Battery-powered Toothbrushes
  • Replacement Toothbrushes Heads
• Mouthwashes/Rinses
  • Medicated Mouthwashes
  • Non-medicated Mouthwashes
• Denture Products
  • Fixatives
  • Other Denture Products
• Dental Accessories
  • Breath Fresheners
  • Dental Flosses
  • Dental Water Jets
  • Cosmetic Dental Whitening Products
• Dental Prosthesis Cleaning Solutions

By Distribution Channel

• Retail Pharmacies
• Consumer Stores
• Dental Dispensaries
• Online Distribution

By Geography

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South America