Video PaaS Market - Global Market Share, Trends, Analysis and Forecast, 2023-2032
The global video PaaS market was estimated to be US$ 5.15 Billion in 2022 and is expected grow at a CAGR of 24.8% between 2023 to 2032.
Video PaaS stands for Video Platform-as-a-Service. It is a cloud-based platform that enables businesses and organizations to create, manage, and distribute video content. Video PaaS solutions typically provide a range of tools and services for video management, such as uploading, transcoding, encoding, and hosting video files. Additionally, they may offer features like live streaming, video analytics, and video editing.
Video PaaS Market Drivers
Increasing demand for online video content is driving the market growth
The global video PaaS market is growing rapidly, driven by several factors, including the increasing demand for online video content, the rising adoption of cloud-based services, the use of video analytics, the growing demand for video-based e-learning solutions, and the use of AI and machine learning.
The demand for online video content has been growing rapidly, as more people prefer to watch videos online rather than traditional TV. The COVID-19 pandemic has accelerated this trend, leading to increased remote work and virtual events. As a result, there is a growing demand for video PaaS solutions that can help businesses and organizations create, manage, and distribute high-quality video content.
Cloud-based services have become increasingly popular, as they offer several benefits over traditional on-premise solutions, including scalability, flexibility, and cost-effectiveness. The video PaaS market has also seen a shift towards cloud-based solutions, as businesses and organizations look for more efficient and cost-effective ways to manage their video content.
Video analytics is an emerging trend in the video PaaS market, as businesses and organizations look to gain insights into their video content and better understand their audience.
The use of AI and machine learning is also increasing, with companies using these technologies to improve video quality, personalize content, and automate processes. Overall, the global video PaaS market is expected to continue growing in the coming years, driven by these and other factors.
Deployment Type segmentation of Global Video PaaS Market
Cloud-based deployment segment is the largest in market
Based on deployment, the market is segmented into On-premises and Cloud-based.
Among these, the Cloud-based deployment segment is the largest in market. Cloud-based Video PaaS solutions are growing in popularity due to several reasons.
Firstly, cloud-based solutions offer greater scalability and flexibility compared to on-premise solutions. This means that businesses can easily scale up or down their video infrastructure to meet changing demands without having to invest in new hardware or software.
Secondly, cloud-based solutions are generally more cost-effective than on-premise solutions. With cloud-based Video PaaS, businesses do not need to invest in expensive hardware and software, and can instead pay for the services they use on a subscription basis.
Thirdly, cloud-based solutions offer greater accessibility and ease-of-use. Cloud-based Video PaaS can be accessed from any location and device with an internet connection, which is particularly important for businesses with remote workers or distributed teams. Finally, cloud-based solutions offer greater security and reliability compared to on-premise solutions.
Cloud-based providers typically have robust security protocols and backup systems in place, which can provide businesses with greater peace of mind when it comes to protecting their video content.
Application segmentation of Global Sleeve Labels Market
Live streaming is the fastest-growing segment in the market
Based on application, the market is segmented into Video conferencing, live streaming, video on demand, video analytics, and other applications.
Currently, the Video on Demand (VoD) segment is the largest in the Video PaaS market. VoD refers to the delivery of video content to end-users on-demand, allowing them to watch videos at their own convenience. This segment has been driven by the growth of online video consumption and the popularity of services like Netflix, YouTube, and Amazon Prime Video.
The fastest-growing segment in the Video PaaS market is live streaming. Live streaming refers to the broadcasting of live video content in real-time over the internet. This segment has been driven by the rise of social media platforms like Facebook, Twitter, and Instagram, which have integrated live streaming functionality into their platforms.
Additionally, the COVID-19 pandemic has led to a surge in demand for live streaming solutions for virtual events, webinars, and online meetings.
Video conferencing is also a significant segment in the Video PaaS market, driven by the growth of remote work and the need for virtual communication tools. Video conferencing enables people to communicate in real-time through video and audio, making it a vital tool for businesses and organizations.
Video analytics is another emerging segment in the Video PaaS market, which is being driven by the growing demand for data-driven insights into video content. Video analytics solutions enable businesses to track and analyze user engagement with video content, providing valuable insights into user behavior, preferences, and trends.
Regional trends of the Global Video PaaS Market
North America is the largest market for Video PaaS
Geographically, the global video PaaS market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.
Following are some of the major trends in these regions –
North America: North America is the largest market for Video PaaS solutions due to the high adoption of cloud-based solutions and advanced video technology in the region.
Key trends in North America include:
- High demand for Video Conferencing solutions: With the increasing adoption of remote work in the region, there is a high demand for Video Conferencing solutions that can support virtual meetings and collaboration.
- Growth of Live Streaming: The live streaming market in North America is growing rapidly, driven by the increasing popularity of live streaming platforms like Twitch, YouTube, and Facebook.
- Increased investment in video analytics: The adoption of video analytics solutions in North America is on the rise, with businesses seeking to gain insights into user behavior, engagement, and preferences.
Europe: Europe is a significant market for Video PaaS solutions, with a high adoption of cloud-based solutions and advanced video technology in the region.
Key trends in Europe include:
- Growth of video-based e-learning: The adoption of video-based e-learning solutions is on the rise in Europe, driven by the increasing demand for online education and training.
- Increased adoption of Video Conferencing: With the growing need for remote collaboration and communication, the adoption of Video Conferencing solutions in Europe is on the rise.
- Increased investment in video analytics: The demand for video analytics solutions is increasing in Europe, with businesses seeking to gain insights into user behavior and preferences to improve their marketing and advertising strategies.
Asia-Pacific: Asia-Pacific is a rapidly growing market for Video PaaS solutions, driven by the increasing adoption of cloud-based solutions and the growing demand for advanced video technology in the region.
Key trends in Asia-Pacific include:
- Growth of live streaming: The live streaming market in Asia-Pacific is growing rapidly, driven by the increasing popularity of live streaming platforms like Douyin, Bilibili, and Twitch.
- Increased adoption of Video Conferencing: With the growing adoption of remote work in the region, the demand for Video Conferencing solutions is increasing.
- Increased investment in video analytics: The demand for video analytics solutions is increasing in Asia-Pacific, with businesses seeking to gain insights into user behavior and preferences to improve their marketing and advertising strategies.
Key players and market strategies:
Companies operating in the global Video PaaS market have adopted various growth strategies to strengthen their market position and gain a competitive edge. One of the key growth strategies is product development and innovation. Companies are investing heavily in R&D to develop new and advanced video solutions to meet the evolving needs of customers.
For instance, in 2020, Amazon Web Services (AWS) launched Amazon Interactive Video Service (IVS), a fully-managed live streaming solution that enables businesses to create interactive video experiences with low latency and high-quality streaming.
Another growth strategy is strategic partnerships and collaborations. Companies are forming strategic partnerships with other industry players to expand their market reach and offer integrated video solutions to customers. For example, in 2020, Zoom Video Communications announced a partnership with SaaS provider Atlassian to offer integrated video conferencing and collaboration solutions to customers.
Additionally, companies are also acquiring other companies to expand their product portfolio and customer base. In 2021, Kaltura, a leading video platform provider, acquired Newrow, a virtual classroom and video conferencing platform provider, to expand its education offerings and enhance its video technology capabilities.
Some of the biggest companies operating in the Global Video PaaS Market are Brightcove, Kaltura, Limelight Networks, LivePerson, Ooyala, Panopto, Qumu Corporation, Vidyo, Wowza Media Systems, Ziggeo, and many more.
Global Video PaaS Market Segmentation:
By Deployment Model
- On-premises
- Cloud-based
By Applications
- Video Conferencing
- Live Streaming
- Video on Demand
- Video Analytics
- Others
By Vertical
- Healthcare
- Education
- Media and Entertainment
- Retail
- Banking and Financial Services
- Other End-users
By Region
- North America
- United States
- Canada
- Rest of North America
- Europe
- Germany
- United Kingdom
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- India
- China
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- South America
- Brazil
- Rest of South America
- Introduction
- Research Objectives
- Report Assumptions
- Research Methodology
- Abbreviations
- Preface
- Market Definition
- Report Scope and Market Segmentation
- Research Highlights
- Market Synopsis: Global Video PaaS Market
- Global Video PaaS Market Qualitative Analysis
- Trends
- Market trends
- Technology Trends
- PESTLE Analysis (For 3 prominent countries)
- Market Influencers
- Driving Forces
- Hindering Forces
- Opportunities
- COVID-19 impact
- Porter’s Five Forces Analysis
- Value Chain Analysis
- Trends
- Global Video PaaS Market Analysis and Forecast, by Deployment Type
- Overview and definitions
- Key segment analysis
- Global Video PaaS Market Estimates (US$ Mn), by Deployment Type, 2019 – 2032
- On-premises
- Cloud-based
- Global Video PaaS Market Analysis and Forecast, by Application
- Overview and definitions
- Key segment analysis
- Global Video PaaS Market Estimates (US$ Mn), by Application, 2019 – 2032
- Video Conferencing
- Live Streaming
- Video on Demand
- Video Analytics
- Others
- Global Video PaaS Market Analysis and Forecast, by End Use Vertical
- Overview and definitions
- Key segment analysis
- Global Video PaaS Market Estimates (US$ Mn), by End Use Vertical, 2019 – 2032
- Healthcare
- Education
- Media and Entertainment
- Retail
- Banking and Financial Services
- Other End-users
- Global Video PaaS Market Analysis and Forecast, by Region
- Overview and definitions
- Key segment analysis
- Global Video PaaS Market Estimates (US$ Mn), by Region, 2019 – 2032
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
- North America Video PaaS Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- North America Video PaaS Market Estimates (US$ Mn), by Deployment Type, 2019 – 2032
- On-premises
- Cloud-based
- North America Video PaaS Market Estimates (US$ Mn), by Application, 2019 – 2032
- Video Conferencing
- Live Streaming
- Video on Demand
- Video Analytics
- Others
- North America Video PaaS Market Estimates (US$ Mn), by End Use Vertical, 2019 – 2032
- Healthcare
- Education
- Media and Entertainment
- Retail
- Banking and Financial Services
- Other End-users
- North America Video PaaS Market Estimates (US$ Mn), by Country, 2019 – 2032
- United States
- Canada
- Rest of North America
- Europe Video PaaS Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Europe Video PaaS Market Estimates (US$ Mn), by Deployment Type, 2019 – 2032
- On-premises
- Cloud-based
- Europe Video PaaS Market Estimates (US$ Mn), by Application, 2019 – 2032
- Video Conferencing
- Live Streaming
- Video on Demand
- Video Analytics
- Others
- Europe Video PaaS Market Estimates (US$ Mn), by End Use Vertical, 2019 – 2032
- Healthcare
- Education
- Media and Entertainment
- Retail
- Banking and Financial Services
- Other End-users
- Europe Video PaaS Market Estimates (US$ Mn), by Country, 2019 – 2032
- Germany
- United Kingdom
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific Video PaaS Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Asia Pacific Video PaaS Market Estimates (US$ Mn), by Deployment Type, 2019 – 2032
- On-premises
- Cloud-based
- Asia Pacific Video PaaS Market Estimates (US$ Mn), by Application, 2019 – 2032
- Video Conferencing
- Live Streaming
- Video on Demand
- Video Analytics
- Others
- Asia Pacific Video PaaS Market Estimates (US$ Mn), by End Use Vertical, 2019 – 2032
- Healthcare
- Education
- Media and Entertainment
- Retail
- Banking and Financial Services
- Other End-users
- Asia Pacific Video PaaS Market Estimates (US$ Mn), by Country, 2019 – 2032
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia Pacific
- Middle East & Africa Video PaaS Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Middle East & Africa Video PaaS Market Estimates (US$ Mn), by Deployment Type, 2019 – 2032
- On-premises
- Cloud-based
- Middle East & Africa Video PaaS Market Estimates (US$ Mn), by Application, 2019 – 2032
- Video Conferencing
- Live Streaming
- Video on Demand
- Video Analytics
- Others
- Middle East & Africa Video PaaS Market Estimates (US$ Mn), by End Use Vertical, 2019 – 2032
- Healthcare
- Education
- Media and Entertainment
- Retail
- Banking and Financial Services
- Other End-users
- Middle East & Africa Video PaaS Market Estimates (US$ Mn), by Country, 2019 – 2032
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
- South America Video PaaS Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- South America Video PaaS Market Estimates (US$ Mn), by Deployment Type, 2019 – 2032
- On-premises
- Cloud-based
- South America Video PaaS Market Estimates (US$ Mn), by Application, 2019 – 2032
- Video Conferencing
- Live Streaming
- Video on Demand
- Video Analytics
- Others
- South America Video PaaS Market Estimates (US$ Mn), by End Use Vertical, 2019 – 2032
- Healthcare
- Education
- Media and Entertainment
- Retail
- Banking and Financial Services
- Other End-users
- South America Video PaaS Market Estimates (US$ Mn), by Country, 2019 – 2032
- Brazil
- Argentina
- Rest of South America
- Competition Analysis – Global Video PaaS Market
- Market Composition
- Market Share Analysis (%), by Supplier (2022)
- Company Profiles
- Brightcove
- Business overview
- Geographic presence
- Product portfolio
- Financial facts
- Relevant news and strategic view
- Kaltura
- Limelight Network
- LivePerson
- Ooyala
- Panopto
- Qumu Corporation
- Vidyo
- Wowza Media Systems
- Ziggeo
- Brightcove
- Conclusion & Recommendations
Frequently asked questions about this report
How big is the video PaaS market?
The video PaaS market was estimated to be US$ 5.15 Billion in 2022.
What is the video PaaS market growth?
The video PaaS market is expected grow at a CAGR of 24.8% between 2023 to 2032.
What are the drivers for the global video PaaS market?
The global video PaaS market is growing rapidly, driven by several factors, including the increasing demand for online video content, the growing demand for video-based e-learning solutions, and the use of AI and machine learning.
Which deployment type is the largest in the video PaaS market?
The Cloud-based deployment segment is the largest in market. Cloud-based Video PaaS solutions are growing in popularity due to the cloud-based solutions offer greater scalability and flexibility compared to on-premise solutions.
Which application is the fastest-growing in the video PaaS market?
The fastest-growing segment in the Video PaaS market is live streaming. Live streaming refers to the broadcasting of live video content in real-time over the internet. This segment has been driven by the rise of social media platforms like Facebook, Twitter, and Instagram, which have integrated live streaming functionality into their platforms.
Which is the largest market for video PaaS?
North America is the largest market for Video PaaS solutions due to the high adoption of cloud-based solutions and advanced video technology in the region.
Which are the companies operating in the global video PaaS industry?
Brightcove, Kaltura, Limelight Networks, LivePerson, Ooyala, Panopto, Qumu Corporation, Vidyo, Wowza Media Systems, Ziggeo among others, are the companies operating in this market.