The market for processed food and beverages has enjoyed a prominent coverage over last decade across the globe. However, with rising health concerns over the use of packaged food items, the industry has witness a shift in adoption of smart and innovative marketing strategies to promote healthy food products. Based on the statistics from World Health Organization, the obesity index across major European and American countries has increased significantly during past decade. This has forced the food manufacturers to introduce health food to market along with appropriate and detailed nutrition contents in an attempt to keep hold of the market share. Further, the food and beverages industry is moderately fragmented with progressively intensifying competition fuelled by the entry of new brands to the market arena. The price of raw materials has witness continual increase over last couple of years along with increase in production cost of packaged food and beverages, this has resulted in intensifying the competition to deliver quality products at reasonable price. On top of this, another factor recasting growth of food and beverages industry is the consumer buying behaviour. The consumer spending capacity is continuously being impacted by the changing economic parameters, particularly in countries witnessing commencement in adoption of packaged food and beverage products such as Asian and African Countries. These are the factors that has emphasized our interest in publishing market studies associated with products from food and beverages industry.

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