The packaging trend has transformed from generic to personalized. The biggest influencer for packaging is the choice of substrate. Plastic, paper and paperboard, glass and metal form the major choices when it comes to packaging substrates. Consequences of rampant usage of plastic has disturbed the ecological balance. Creating a sustainable environment is not a choice but necessity. Plastic is thus getting replaced with more environment friendly substrates for example molded fiber pulp. Recycling of packaging products is another contributor to the sustainable environment. E-commerce penetration worldwide has encouraged the packaging providers to focus more on their offering in terms of endurance and security. It’s vital for the product manufacturers to battle goods counterfeit in this digital age. This can be easily achieved through packaging. Intelligent or smart packaging includes the use of RFID labels and smart tags, it ensures efficient monitoring of goods throughout distribution channel. The digital printing technology facilitates consumer preference which is personalized packaging. The food & beverage and FMCG industry dominates the packaging demand worldwide. The consolidation through merger & acquisition across both these industries makes the packaging decision unequivocally unanimous.

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