Growing demand for butter less products, and conventional application of margarine as an alternative promises major growth for the industrial margarine market. The food & beverage industry continues to be driven by healthy trends, with growing demand for low fat, and calorized products. Moreover, the trends are expected to continue as millennials in key markets like the US, exhibit significant health-consciousness as compared to the previous generation. For example, millennials on average exercise more, are more conscious about their health. This has resulted in driving new demand for products like vegan meat, a staple item on the menu of one of the largest food chain in the US - KFC. Hence, the growing health consciousness will drive major growth for the industrial margarine market.
Growing Influx of Heart Conditions Will Remain Key Driver of Growth
Heart disease remains a major health concern in the United States, and around the world. According to Center for Disease Control and Prevention (CDC), heart disease is number 1 cause of death in United States. Moreover, the spread of heart disease conditions, and subsequent fatality is largely evenly spread among men, women, and most ethnic groups. CDC estimates that one person in the US dies every 36 seconds, due to heart disease. This makes heart disease responsible for 1 in 4 deaths each year in the United States. On the other hand, butter involves high saturated fat. This raises bad cholesterol, and increases the chance of heart disease. Furthermore, CDC website recommends using margarine with 0gms of trans fat. In 2020, over 18.2 million, or 6.7% of the American population continues to suffer from heart disease. Moreover, margarine provides various advantages over butter with natural production from vegetable oils, reduction in low-density lipoprotein, among others. The rising demand for margarine due to health conditions, growing influx of heart disease worldwide due to sedentary lifestyle, and promising application to reduce fatality risks will be major drivers of growth for industrial margarine market.
EU Adopts Legislation to Drive Growth of Trans-Fat Margarine Products
The EU adopted a new legislation on April 24, 2019, which will curb trans-fat amounts in products like snack food. The EU aims to fight major fatal diseases in Europe like heart disease, and strokes with the new legislation. The new legislation will dictate the limit for trans-fat at two grams per 100 grams of fat in food. Moreover, the legislation will also dictate that wholesalers will have to notify retailers about the trans-fat quantity in food. The legislations, and increasing awareness among consumer will be a major driver for growth for industrial margarine as a cheaper alternative. Industrial margarine has already made its way into several snacks products, and this legislation was passed after concerns from industries regarding possible alternatives were met. Hence, the new legislations will likely roll the clock forward for the food and beverage industry with ready-made options with margarine-based snack products, and will allay major concern for health authorities with limits on conventionally harmful products.
The landscape of the industrial margarine market remains competitive, and innovative, thanks to growing investment in research, and development. The market will likely witness major growth, thanks to vegetable-oil based manufacturing for industrial margarine.
Some key players in the industrial margarine are Puratos (Belgium), Bunge (US), and Conagra (US).
The Industrial Margarine Market Report is Segmented as Below:
By Source
By Form
- Hard Margarine
- Soft Margarine
By Type
- Butter Blend
- All Purpose
- Spreadable
By Application
- Confectionery
- Sauces
- Spreads & Toppings
- Bakery
- Convenience
By Region
- North America
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- Rest of APAC
- South America
- Brazil
- Rest of South America
- Middle East & Africa
- UAE
- South Africa
- Saudi Arabia
- Rest of MEA
