This sector is not an exception to digitization. The reach and visibility of consumer goods has increased manifold owing to ecommerce. At the same time, the competition has become intensely fierce. Brand erosion and consolidation has reduced the total number of companies actively operating in the sector than earlier. The consumer goods industry has been the prime driver of economy, but the market condition has totally changed. The companies are required to be more consumer-centric than ever. This will help them win over their peers. If we focus on the consumer packaged goods segments, the small brands and private labels are performing better than the established brands. Technology proliferation is proving a great support across the supply chain. Sugar reduction is trending at a global level and companies are making conscious efforts to save additional taxes levied on foods and drinks with excess proportion of refined sugar. This is a movement for healthier generations. Various food and drink brands are focusing more on wellness considering spreading awareness among masses. Manufacturers now maintain more transparency in terms of ingredients and process, this gives an assurance to the consumers. Dietary supplements that are used for beauty enhancement are experiencing increased demand. The future is all about eco-friendly, health-friendly, wellness boosting, nature oriented and luxury labelled products.