The global fortified sugars market was estimated to be US$ 7.91 Billion in 2022 and is expected grow at a CAGR of 5.9% between 2023 to 2032.
Fortified sugars are sugars that have been enriched with additional nutrients, such as vitamins, minerals, or fiber, to enhance their nutritional value. The process of fortification involves adding these nutrients to the sugar during the manufacturing process, so that the final product contains higher levels of nutrients than traditional sugar.
Fortified sugars are often marketed as healthier alternatives to regular sugar, and may be used in a variety of food and beverage products.
The global fortified sugars market is being driven by a combination of factors, including increasing demand for functional foods and dietary supplements, rising prevalence of micronutrient deficiencies, growing popularity of fortified sugars in emerging markets, and increasing adoption of fortified sugar by food and beverage manufacturers.
Consumers are becoming more health-conscious and seeking food and beverage products that offer additional health benefits, leading to the development of a wide range of fortified sugar products tailored to meet specific nutritional needs.
Additionally, micronutrient deficiencies such as iron deficiency anemia, vitamin D deficiency, and iodine deficiency are common globally, particularly in developing countries, and fortified sugars can help to address these deficiencies by providing a source of essential micronutrients.
Furthermore, emerging markets such as Asia Pacific and Latin America are seeing a surge in demand for fortified sugars due to their convenience and nutritional benefits, while food and beverage manufacturers are increasingly using fortified sugars in their products to provide an easy and cost-effective way to add nutritional value.
Examples of companies in the fortified sugars market include Nestle, Cargill, Zilor, and Coca-Cola, among others. Overall, the demand for fortified sugars is expected to continue to grow in the coming years as consumers prioritize health and wellness, and the food and beverage industry responds to this trend by developing and promoting fortified sugar products.
Based on micronutrients infused in sugar, the market is segmented into Vitamins, Minerals, Other Fortifying Nutrients.
Among these, the vitamin-infused segment is expected to be the largest due to the widespread prevalence of vitamin deficiencies globally, particularly in developing countries. Vitamins are essential nutrients required for various bodily functions, and deficiencies can lead to a range of health issues, such as weakened immune systems, anaemia, and vision problems.
As a result, there is a growing demand for food and beverage products that are fortified with vitamins, including sugar. Additionally, vitamins are relatively easy to add to sugar products, and there is a wide range of vitamins available for fortification, such as vitamin A, vitamin C, and vitamin D, among others.
The minerals-infused segment is also expected to see significant growth due to the increasing prevalence of mineral deficiencies, such as iron deficiency anaemia, and the importance of minerals for overall health and wellbeing. Other fortifying nutrients, such as protein, fiber, and omega-3 fatty acids, are also gaining popularity in the fortified sugars market, as consumers seek products that provide additional health benefits beyond traditional sugar products.
Overall, the fortified sugars market is expected to continue to grow as consumers prioritize health and wellness and seek food and beverage products that offer additional nutritional value.
Based on sales channel, the market is segmented into Modern Trade, Convenience Stores, Drug Stores, Online Stores, and Other Sales Channel.
Among these, the modern trade segment is the largest due to its widespread availability and convenience for consumers. Modern trade refers to large retail chains such as supermarkets and hypermarkets, which offer a wide range of products in one location.
These retailers typically have strong supply chain networks and are able to offer competitive pricing and promotions, making them a popular choice for consumers seeking convenience and value. Additionally, modern trade retailers often have dedicated sections for health and wellness products, including fortified sugar products, which can increase visibility and sales.
The online sales channel is also seeing significant growth in the fortified sugars market due to the increasing popularity of e-commerce and the convenience of online shopping.
Online sales channels offer consumers the ability to shop from the comfort of their own homes and access a wide range of products, including niche and specialty fortified sugar products that may not be available in traditional brick-and-mortar stores.
Geographically, the global fortified sugars market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.
Following are some of the major trends in these regions –
North America: The North America region is a significant market for fortified sugars, with consumers in this region placing a high importance on health and wellness. The demand for fortified sugar products has increased in recent years due to the rising awareness of the negative effects of consuming high amounts of added sugars.
As a result, manufacturers are producing products that offer added nutritional value, such as fortified sugars that are infused with vitamins and minerals. In addition, consumers are increasingly looking for products that are natural and free from artificial ingredients, leading to a rise in the production of fortified sugars made from organic and non-GMO ingredients.
Furthermore, the online sales channel is seeing significant growth in this region due to the increasing popularity of e-commerce and the convenience of online shopping.
Europe: Europe is another significant market for fortified sugars, with consumers in this region prioritizing health and wellness and seeking out products with added nutritional value. The demand for fortified sugar products has increased in recent years due to the rising awareness of the negative effects of consuming high amounts of added sugars, such as obesity and diabetes.
Manufacturers are responding to this demand by producing products that offer added nutritional value, such as fortified sugars that are infused with vitamins and minerals. Additionally, the region has seen an increase in the production of natural and organic fortified sugars, as consumers are increasingly seeking out products that are perceived as healthier and more sustainable.
Asia-Pacific: The Asia-Pacific region is the largest market for fortified sugars, with a large and growing population and increasing awareness of health and wellness. The demand for fortified sugar products has increased in recent years due to the significant proportion of the population experiencing micronutrient deficiencies.
Manufacturers are producing products that offer added nutritional value, such as fortified sugars that are infused with vitamins and minerals, to address these deficiencies and promote overall health and wellbeing. The region is also seeing a rise in demand for premium and functional food and beverage products, including fortified sugars, due to the increasing disposable incomes and expanding middle class.
Companies operating in the global fortified sugars market are adopting various growth strategies to expand their market share and increase profitability. One of the key strategies is product innovation and development, as manufacturers strive to differentiate themselves by offering unique and appealing products.
For instance, companies are developing fortified sugars that cater to specific dietary requirements and preferences, such as organic, non-GMO, and vegan options. Additionally, manufacturers are investing in research and development to improve the taste and texture of fortified sugars, making them more appealing to consumers.
Another key growth strategy is expanding distribution channels and entering new markets. Companies are partnering with retailers and distributors to increase the availability of fortified sugars in traditional and online stores. Moreover, manufacturers are entering new geographical markets by acquiring local companies or establishing new production facilities. This enables companies to reach new consumers and capitalize on the increasing demand for fortified sugar products.
Additionally, companies are forming strategic alliances with food and beverage manufacturers to include fortified sugars as ingredients in their products, further expanding their customer base and market reach.
Some of the biggest companies operating in the global fortified sugars market are Archer Daniels Midland Company, BASF SE, Cargill, Inc., Chr. Hansen Holding A/S, DuPont de Nemours, Inc., Ingredion Incorporated, Kerry Group plc, Koninklijke DSM N.V., Nestle SA, Nutreco N.V., Südzucker AG, Tate & Lyle plc, Wilmar International Ltd., Yakult Honsha Co., Ltd., Zydus Wellness Limited, and many more.
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The fortified sugars market was estimated to be US$ 7.91 Billion in 2022.
The fortified sugars market is expected to grow at a CAGR of 5.9% between 2023 to 2032.
The global fortified sugars market is being driven by a combination of factors, including increasing demand for functional foods and dietary supplements, rising prevalence of micronutrient deficiencies, growing popularity of fortified sugars in emerging markets, and increasing adoption of fortified sugar by food and beverage manufacturers.
Based on micronutrients, the fortified sugars market is segmented into Vitamins, Minerals, Other Fortifying Nutrients.
The Asia-Pacific region is the largest market for fortified sugars, with a large and growing population and increasing awareness of health and wellness.
The modern trade segment is the largest due to its widespread availability and convenience for consumers.
Archer Daniels Midland Company, BASF SE, Cargill, Inc., Chr. Hansen Holding A/S, DuPont de Nemours, Inc., Ingredion Incorporated, Kerry Group plc, Koninklijke DSM N.V., Nestle SA, Nutreco N.V., Südzucker AG, Tate & Lyle plc, Wilmar International Ltd., Yakult Honsha Co., Ltd., Zydus Wellness Limited among others, are the major players in this market.
The key growth strategies is product innovation and development, as manufacturers strive to differentiate themselves by offering unique and appealing products.
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