Publish Date: 2021-02-15
The Automotive Head-Up Display (HUD) Market - Global Market Share, Trends, Analysis and Forecasts, 2020-2030 provides insights on key developments, business strategies, research & development activities, supply chain analysis, competitive landscape, and market composition analysis.
Originally designed for military applications, the head-up display has paved its way into automotive industry. The automotive head-up display is used to display drive critical information on the windshield which is primarily used to help the driver in maintaining focus on the road. The automotive head-up displays cast bright images of content to be displayed either on the windshield or dedicated transparent glass. Details or information such as speed, navigation, wheel RPM and so on can be displayed effortlessly depending on the type and grade of head-up display. The automotive industry has adopted wide range of advanced technologies to improve driver & passenger safety and convenience. Though the head-up displays are primarily equipped onto luxury and high-end vehicles, availability of aftermarket HUD products has boosted the demand for automotive HUDs. Automotive manufacturers are focusing on integrating head-up displays in the economic vehicle segment to attract new buyers. Additionally, rising awareness regarding safety and increasing popularity of head-up displays is expected to contribute towards the growth of the global automotive head-up display market during the forecast period.
Rising popularity of automotive HUDs and increased aftermarket demand to fuel the growth of conventional head-up displays
The global automotive head-up display (HUD) market is segmented on the basis of type, vehicle class, vehicle type, dimension, sales channel, and geography. Based on type, the global automotive head-up display market is segmented into conventional HUD, and augmented reality HUD. The conventional HUD segment is sub-segmented into windshield-based HUD and combiner-based HUD. The conventional head-up display segment contributed the largest share to the global market and is expected to be a dominating segment throughout the forecast period. The conventional HUDs are expanding their roots across the economy and mid-range vehicles through aftermarket installations. The automotive OEMs are focusing on integrating conventional HUDs across wide range of economy vehicles to enhance safety and gain competitive advantage in the market by maintaining economy of scale. This is estimated to contribute towards the growth of conventional HUD during forecast period.
Increased volume sale of passenger vehicles to drive the growth of automotive head-up display market
Based on vehicle type, the global automotive head-up display market is segmented into passenger vehicles and commercial vehicles. The passenger vehicles are sub-segmented into luxury vehicles, mid-segment vehicles, and economy vehicles. The commercial vehicles are sub-segmented into light commercial vehicles and heavy commercial vehicles. The passenger vehicles held largest market revenue share in 2019 and is expected to witness prominent growth during the forecast period owing to increased OEM and aftermarket demand and increasing number of passenger vehicle.
Based on geography, the global automotive head-up display market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Europe contributed a dominating revenue share to the global automotive head-up display market in 2019 owing to increased demand from Germany and the U.K. Increased emphasis on improving occupant safety, increased adoption of connected cars, and presence of leading technology developers across the region has contributed towards the growth of the Europe automotive head-up display market. Asia Pacific is anticipated to be the fastest growing region during the forecast period owing to rising adoption of automotive HUDs across emerging countries.
Major players active in the global automotive head-up display market include Clarion, Continental AG, DENSO CORPORATION, Garmin Ltd., HARMAN International, HUDWAY, LG Display Co., Ltd., Magneti Marelli S.p.A., Mitsubishi Electric Corporation, Nippon Seiki Co., Ltd., Nvidia Corporation, Panasonic Corporation, Pioneer Corporation, Renesas Electronics Corporation, Robert Bosch GmbH, Saint-Gobain Sekurit, Texas Instruments Incorporated, Toshiba International Corporation, Valeo, Visteon Corporation, Yazaki Corporation, and ZF Friedrichshafen AG.
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